, International Business Administration (IBA) Program, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
PRODUCT ADVERTISEMENT AND BRAND EQUITY EFFECT TO CONSUMER BRAND CHOICE IN MANADO
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
THE KEY DRIVERS OF BANKS E-RECRUITMENT IN MANADO
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
REFERENCE GROUPS, FAMILY, ROLES AND STATUS ON YOUNG CONSUMER BAHVIOR TOWARDS PURCHASE INTENTIONS OF LUXURY FASHION BRANDS
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 1892 - 2014 - Articles
BRAND PREFERENCE BETWEEN APPLE AND SAMSUNG SMARTPHONE IN MANADO
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 2143 - 2263 - Articles
THE INFLUENCE OF TELEVISION ADVERTISING ON PURCHASE DECISION OF TEENAGERS
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
HEALTH AND SAFETY ON COMPANY PERFORMANCE AT PT LEIGHTON CONTRACTOR INDONESIA (LCI) IN LIKUPANG
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335 - Articles
THE EFFECT OF PRODUCT AND CONSUMER CHARACTERISTICS ON IMPULSE PURCHASING ( STUDY AT FEMALE COSMETIC PRODUCTS )
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2014): Jurnal EMBA, HAL 470 - 594 - Articles
PREDICTION OF STOCK RETURN ON BANKING INDUSTRY AT THE INDONESIA STOCK EXCHANGE BY USING MVA AND EVA CONCEPTS
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 2264 - 2381 - Articles
THE INFLUENCE OF MOTIVATION AND PERCEPTION AS PSYCHOLOGICAL FACTORS ON CONSUMER BUYING DECISION OF KAWASAKI NINJA MOTORCYCLE
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