ANALISIS USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI MANISAN PALA DI KELURAHAN AERMADIDI KABUPATEN MINAHASA UTARA (STUDI KASUS DI UD. MURNI)

Chelsy Mea, Tommy F. Lolowang, Benu L.S. Olfie, Ribka M. Kumaat

Abstract


Abstract
The objective of this research is to calculate cost, revenue and profit and to know the
development strategy of UD Murni candied nutmeg agroindustry. This study is conducted
from to May-September 2013, the source of the data in this study were obtained from primary
data through observation and interviews taken directly to the business owner and head of the
Department of Industry and Trade Industrial North Minahasa Regency. Methods of data
analysis in this study is adescriptive analysis using SWOT analysis.
The research result showed that UD Murni Fixed Cost was Rp. 26 043 while the
variable cost of Rp. 2.31765. UD Murni revenue was Rp. 11.975.000. Therefore profits for
producers of candied nutmeg was Rp. 9,631,307 week or one-time production. The candied
nutmeg development strategies through SWOT matrix were: maintaining and expanding
marketing strategies by using technological developments, cooperating with business
partnerships, improve the quality of products according to consumer tastes, promoting the use
of technology as a medium, using technology to get information, and packaging products that
more attractive than similar products.
To develop the business it was needed a quality improvement both in quality products
and services so that consumers are satisfied with the products offered, establish cooperative
partnerships with suppliers nutmeg and the need for financial aid from the government as the
additional capital for the business men to develop their business

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