THE EASE OF USE AND CONFIDENCE OF ONLINE SHOPPING AT TOKOPEDIA MARKETPLACE CASE STUDY : SAM RATULANGI UNIVERSITY STUDENTS

Miranda Claudia Mintje, Joyce S.L.H.V. Lapian, Maryam M. Mangantar

Abstract


Abstract: Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management. The Ease of Use in contrast refers to the degree to which a person believes that using a particular system would be free of effort. This follows from the definition of ease freedom from difficulty or great effort. The effort is a finite resource that a person may allocate to the various activities for which he or she is responsible. Marketing literature confirms the importance of consumer confidence, as a psychological variable, in explaining consumer decisions and behaviors. This research aims to know The Ease of Use and Confidence at Tokopedia Market Place for Tokopedia User. The population of this research refers to the students at Sam Ratulangi University with a sample of 10 of students. This research uses a Qualitative method with interviews used to collect the data. The result showed the indicators have very affected The Ease Of Use And Confidence of Tokopedia User. It is recommended for Tokopedia Users to know while using Tokopedia.

 

 Keywords: marketing, ease of use, confidence.


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DOI: https://doi.org/10.35794/emba.v8i4.30952

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