PENGARUH LIFESTYLE,INOVASI PRODUK DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW PADA RESELLER PASAR 45 MANADO

Authors

  • Vigrita Eunike Raturandang Universitas Sam Ratulangi Sam Ratulangi University

DOI:

https://doi.org/10.35794/emba.v10i2.40668

Abstract

THE EFFECT OF LIFESTYLE, PRODUCT INNOVATION, AND VIRAL MARKETING ON PURCHASE DECISIONS FOR MSGLOW SKINCARE PRODUCTS AT RESSELER MARKET 45 MANADO

Author Biography

Vigrita Eunike Raturandang, Universitas Sam Ratulangi Sam Ratulangi University

Fakultas Ekonomi Dan Bisnis,Jurusan Manajemen

Faculty of Economics and Busnieess,Management Department

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Published

2022-04-26

Issue

Vol. 10 No. 2 (2022): JE. Vol 10 No 2 (2022)

Section

Articles