ORIENTASI NILAI BUDAYA DI KALANGAN PEREMPUAN TERHADAP MODEL PAKAIAN DI KOTA MANADO

Abstract

Clothes that we use could display all function. As form of communication,
clothing can convey a message artifaktual that is nonverbal. Clothing to protect
us from severe weather or in a particular sport from the possibility of injury.
Clothes lead us to hide certain parts of our bodies and hence of a garment has
a function civility (modesty function). Phenomena the development of fashion
be a hot growing trend in Manado of shorts (look sexy), hooded but use shirts
and pants lagging who tight that it reflects indentations his body (jilboob).
This research chose to use research methodology qualitative to determine to
find, gather, process and analyzed data the outcome of this research. The
qualitative study can be used to understand social interaction, for example by
in-depth interviews so that it will found patterns clear.
Fashion express an identity a particular figure, then the outfit is one of a whole
range of labelling the most obvious of the outward appearance of a person.
Manado is currently showing rapid progress in life style, especially in the field of
fashion. The demands of an increasingly modern times as well as the influence
of Association and job demands have forced most of the women in the town of
Manado follows the style of dress which became a trend in the desire which
indicates the occurrence of a shift in cultural values how to dress as well as the
decline in moral values from the custom of “eastern†embraced by this nation.

Keyword: life style, fashion, value