Pengaruh Hubungan Pemasaran Terhadap Loyalitas Pelanggan PT Finansia Multi Finance/kredit plus Manado

Gerry Wido Kaolang, J. A.F. Kalangi, Roy Runtuwene

Abstract


Abstract.The purpose of this study was to determine the effect of the application of Relationship Marketing
(Relationship Marketing) on Customer Loyalty in PT Finansia Multi Finansia / credits plus the Branch
Office Manado. Correlation test is to determine the effect of relationship marketing on customer loyalty by
comparing tcount for Employee Empowerment variable (X) is greater than t table and show that t is greater
than t table so Ho rejected and Ha accepted.With this shows that there is a positive relationship between the
application and direction Relationship Marketing and customer loyalty.
Keywords: Relationship Marketing, Customer Loyalty

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DOI: https://doi.org/10.35797/jab.4.4.2016.13813.%25p

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Diterbitkan Oleh:

Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado, Indonesia.

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