PENGARUH PRODUK DANA TABUNGAN TERHADAP LOYALITAS NASABAH PT. BANK SULUTGO, TBK. CABANG CALACA

JESSICA BERNADETTE SETIAWAN, SONTJE. M. SUMAYKU SUMAYKU, HARRY Sumampouw

Abstract


Abstract. the primary variable in this study is a savings product ( X ) and customer
loyalty ( Y ) . This study aims to the effect of Product savings fund to customer
loyalty of Bank SulutGo Calaca as branch offices. The method used is descriptive
quantitative method ,approach using the Spearman rank correlation, to test the
significance of the relation between variables and to measure the level of influence
that occurs in variable savings products and customer loyalty.Research suggests
that the relationship between variable savings product with customer loyalty obtain
positive results or categorized as very strong. We hope this research can be used as
a reference in subsequent research by developing a variety of other variables
related to marketing.
Keywords: Savings Product , Customer Loyalty , Customer

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DOI: https://doi.org/10.35797/jab.4.4.2016.13815.%25p

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Diterbitkan Oleh:

Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado, Indonesia.

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