PENGARUH PROMOSI TERHADAP TINGKAT PENJUALAN SEPEDA MOTOR HONDA BeAT PADA PT DAYA ADICIPTA WISESA DI MAUMBI MINAHASA UTARA

ROLANDO DIEMER MUSAK, HANNY SUMAMPOUW, JOHNY TAMPI

Abstract


ABSTRACT : The research in based on the notion that Promosion is one of the important activities
of the Maerketing Mix. Because the campaign is an activity the companyinits effort to communicate
with consumers. With the expected existing communication in answer frm consumer on product
offered. This response by consumers can be categorized in the readiness of the buyer, ie awareness,
knowledge, interests, preferences, believe, to buy. For the main purpose of the sale, namely : inform,
persuade/ influence and remain. The purpose og this study was to determine the effect on the rate of
sales promotion motor Honda Beat bikes at PT DayaAdiciptaWisesa in maumbi North Minahasa
Manado. This research uses descriptive method kualitatif using Descriptive Statistics analysis using
a simple correlation analysis and simple regression.
Keywords : Promotional Sales Rate

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DOI: https://doi.org/10.35797/jab.4.4.2016.13822.%25p

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Diterbitkan Oleh:

Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado, Indonesia.

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