Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata

Oktavianus Barcelona, Tinneke M. Tumbel, Johnny A. F Kalangi

Abstract


Related research to study the large influence of mixed mixtures on purchasing decisions on
CV. Justitia Lembata Motor can compete from several of the same companies in motorcycle
sales. Partially significant for purchasing decisions. Marketing mix is a combination of four
variables or activities which are the core of the marketing system, namely: products, price
structures, promotional activities, and distribution systems. Consumer purchasing decisions
are the final purchases of consumers both individuals and households, who buy goods and
services for personal purchases. This research uses quantitative methods, data collection
techniques using questionnaires. The population in this study were motorcycle buyers and
customers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simple
random sampling technique. The research method used is simple linear regression. The 0.014
constant is the same as the result of the buyer's decision to buy at 0.014% and the regression
coefficient of the marketing mix variable is 0.667 units to one so that the purchasing decision
increases by 0.667%.


Keywords


Marketing Mix, Purchasing Decision

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DOI: https://doi.org/10.35797/jab.8.2.2019.23560.34-42

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