Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan dan Keberlanjutan Penggunaan pada Pengguna Aplikasi Kesehatan

Authors

  • Cynthia Fransiska Universitas Pelita Harapan
  • Innocentius Bernarto Universitas Pelita Harapan

DOI:

https://doi.org/10.35797/jab.v11.i2.132-142

Keywords:

Quality of service, customer satisfaction, continual usage, monetary costs, health applications

Abstract

This study aims to examine the relationship between service quality, customer satisfaction, continual usage, and the moderating effect of monetary costs on Halodoc users in Indonesia. This research is included in correlational research. The population of this study was all Halodoc users in Indonesia from April to May 2021, and the sample of this study was 190 Halodoc users from all over Indonesia who filled out a questionnaire via a google form. The sampling method used is convenience sampling that is included in the non-probability sampling. The data were analyzed using partial least square structural equation modeling (PLS-SEM). The results show that service quality has a positive effect on customer satisfaction, service quality has a positive effect on continual usage, customer satisfaction has a positive effect on continual usage, and monetary costs do not moderate the relationship between satisfaction and sustainability of use. Based on the results of the study, it can be concluded that increasing sustainability is positively influenced by service quality and customer satisfaction, increasing service quality can increase customer satisfaction and there is no moderating effect of monetary costs.

References

Akter, S., D’Ambra, J., dan Ray, P. (2013). Development and validation of an instrument to measure user perceived service quality of m-health. Information dan Management, 50, 181–195.

Akter, S., Ray, P., dan D’Ambra, J. (2012). Continuance of health services at the bottom of the pyramid: The roles of service quality and trust. Electronic Markets, 23(1), 29-47. DOI: 10.1007/s12525-012-0091-5

Akter, S., D’Ambra, J., dan Ray, P. (2010). Service quality of mHealth platforms: Development and validation of a hierarchical model using PLS. Electronic Markets, 20(3-4), 209-227. DOI: 10.1007/s12525-010-0043-x

Arisandi, J. (2020). Digital 2020: Pengguna internet Indonesia dalam angka. Retrieved 21 February 2021, from https://cyberthreat.id/read/5387/Digital-2020-Pengguna-Internet-Indonesia-dalam-Angka

Bhattacherjee, A. (2001). Understanding information systems continuance. An expectation confirmation model. MIS Quarterly, 25(3), 351–370.

Boadi, E., Wenxin, W., dan Bentum-Micah, G. (2019). Impact of service quality on customer satisfaction in Ghana hospitals: A PLS-SEM approach. Canadian Journal of Applied Science and Technology, 7(3), 192-193.

Boadi, R. A., Boateng, R., Hinson, R., dan Opoku, R. A. (2007). Preliminary insights into m-commerce adoption in Ghana. Information Development, 23(4), 253– 265.

Chae, Y. M., Lee, J. H., Ho, S. H., Kim, H. J., Jun, K. H., dan Won, J. U. (2001). Patient satisfaction with telemedicine in-home health services for the elderly. International Journal of Medical Informatics, 61(2), 167–173.

Cho, J. (2016). The impact of post-adoption beliefs on the continued use of health apps. International Journal of Medical Informatics, 87, 75-83. DOI: 10.1016/j.ijmedinf.2015.12.016

Felix, R. (2017). Service quality and customer satisfaction in selected banks in Rwanda. Journal of Business dan Financial Affairs, 6(1), 9. DOI: 10.4172/2167-0234.1000246

Garson, G. (2016). Partial least square: Regression and structural equation model (3rd ed., pp. 52-65; 193). North Carolina: Statistical Publishing Associates.

Ghani, Z., Jarl, J., Sanmartin Berglund, J., Andersson, M., dan Anderberg, P. (2020). The cost-effectiveness of mobile health (mHealth) interventions for older adults: Systematic review. International Journal Of Environmental Research And Public Health, 17(15), 5290. DOI: 10.3390/ijerph17155290

Hair, J., Risher, J., Sarstedt, M., dan Ringle, C. (2018). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. DOI: 10.1108/ebr-11-2018-0203

Jusoh, S. (2017). A Survey on-trend, opportunities, and challenges of mHealth apps. International Journal Of Interactive Mobile Technologies (Ijim), 11(6), 73. DOI: 10.3991/ijim.v11i6.7265

Kaium, M., Bao, Y., Alam, M., dan Hoque, M. (2020). Understanding continuance usage intention of mHealth in a developing country. International Journal of Pharmaceutical And Healthcare Marketing, 14(2), 251-272. DOI: 10.1108/ijphm-06-2019-0041

Khadka, K., dan Maharjan, S. (2017). Customer satisfaction and customer loyalty case trivsel Städtjänster (Trivsel siivouspalvelut) (Degree Program in Business Management). Centria University of Applied Sciences.

Khalil, A. A., Meyliana, Hidayanto, A. N., dan Prabowo, H. (2020). Identification of factor affecting continuance usage intention of mHealth application: A systematic literature review. In ICICoS 2020 – Proceeding: 4Th International Conference on Informatics and Computational Sciences [9299038]. Institute of Electrical and Engineers Inc. DOI: 10.1109/icicos51170.2020.9299038

Kim, H., Xu, Y. and Gupta, S. (2012). Which is more important in Internet Shopping, perceived price or trust? Electronic Commerce Research and Applications, 11(3), pp.241-252.

Kock, N., dan Hadaya, P. (2016). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), pp.227-261. DOI: 10.1111/isj.12131

Kondasani, R., dan Panda, R. (2015). Customer perceived service quality, satisfaction, and loyalty in Indian private healthcare. International Journal of Health Care Quality Assurance, 28(5), pp.452-467. DOI: 10.1108/ijhcqa-01-2015-0008

Oppong, E., Hinson, R., Adeola, O., Muritala, O., dan Kosiba, J. (2018). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management dan Business Excellence, 32(1-2), pp.177-198. DOI: 10.1080/14783363.2018.1541734

Parasuraman, A., Zeithaml, V. A., dan Malhotra, A. (2005). ES-QUAL: A multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213–233.

Permana, A., Suardika, N., Sujana, W., dan Yuesti, A. (2019). Analysis of service quality and value effect on patient satisfaction and its effect on the loyalty of hospital patients in hospital and children of Pucuk Permata Hati. International Journal of Contemporary Research and Review, 10(02), 21255-21266. DOI: 10.15520/ijcrr.v10i02.653

Ramya, N., Kowsalya, A., dan Dharanipriya, K. (2019). Service quality and its dimensions. EPRA International Journal of Research and Development (IJRD), 4(2), 40.

Robbins, R., Krebs, P., Jagannathan, R., Jean-Louis, G., dan Duncan, D. (2017). Health app use among US mobile phone users: Analysis of trends by chronic disease status. JMIR Mhealth and Uhealth, 5(12), e197. DOI: 10.2196/mhealth.7832

Rosenfelder, S. (2021). New data shows uninstalls remain a significant pain for mobile apps in 2020. Retrieved 4 June 2021, from https://www.appsflyer.com/blog/new-data-shows-uninstalls-remain-significant-pain-apps/

Sibarani, T., dan Riani, A. (2017). The effect of health service quality and brand image on patients loyalty, with patients satisfaction as mediating variable (A study in VIP ward of Prof. Dr. R Soeharso Ortopedics Hospital in Surakarta). Sebelas Maret Business Review, 2(1), 37.

Silalahi, R., Hartono, N., dan Tumpak, M. (2018). Profile and preferences users of doctors consultation application in Indonesia. IOP Conference Series: Earth and Environmental Science, 195(1), 6. DOI: 10.1088/1755-1315/195/1/012069

Soebandhi, S., Nuraini, I., dan Baktiono, A. (2017). Faktor penentu kualitas layanan dan minat untuk melanjutkan penggunaan sistem pelaporan online. Jurnal Ekonomia, 13(2), 128.

Vasic, N., Kilibarda, M. and Kaurin, T., 2019. The influence of online shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2), 80-81.

Wu, J. H., dan Wang, S. C. (2005). What drives mobile commerce? An empirical evaluation of the revised technology acceptance model. Information dan Management, 42(5), 719–729.

Xiao, J., Chen, C., dan Sun, L. (2015). Age differences in consumer financial capability. International Journal of Consumer Studies, 39(4), 387-395.

Zhang, X., Yan, X., Cao, X., Sun, Y., Chen, H., dan She, J. (2017). The role of perceived e-health literacy in users’ continuance intention to use mobile healthcare applications: an exploratory empirical study in China. Information Technology for Development, 24(2), 198-223. DOI: 10.1080/02681102.2017.1283286

Downloads

Published

10-10-2021

How to Cite

Fransiska, C., & Bernarto, I. (2021). Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan dan Keberlanjutan Penggunaan pada Pengguna Aplikasi Kesehatan. JURNAL ADMINISTRASI BISNIS, 11(2), 132–142. https://doi.org/10.35797/jab.v11.i2.132-142

Issue

Section

Articles

Most read articles by the same author(s)