Vol. 15 No. 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)

Articles

• THE INFLUENCE OF INDONESIAN CELEBRITY BRAND AMBASSADOR ON CONSUMER BUYING BEHAVIOR OF FEMALE BEAUTY PRODUCTS

  Anggreyni Bachrun

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• THE ENVIRONMENTAL STIMULI OF THE WEDDING DECORATION TOWARDS CUSTOMER SATISFACTION

  Prisciani Blesy Umbas

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• ANALYZE THE EFFECT OF TRUST, PRICE, QUALITY AND PERCEIVED RISK TOWARD CONSUMER PURCHASE BEHAVIOR IN ONLINE SHOPS INSTAGRAM

  Ryan Kusumah

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• THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET

  Cindy Regina Oroh

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• THE INFLUENCE OF BRAND IMAGE, BRAND TRUST AND CUSTOMER SATISFACTION ON BRAND LOYALTY (CASE OF SAMSUNG SMARTPHONE)

  Detha Misgi Pratiwi

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• THE INFLUENCE OF RETAIL STORE CHARACTERISTICS ON CONSUMER PURCHASE INTENTION (CASE STUDY IN MULTI MART MEGA MALL MANADO)

  Friska Mentari Manan

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• THE EFFECT OF WORKFORCE DIVERSITY, LEADERSHIP STYLE AND COMPENSATION TOWARD ORGANIZATIONAL COMMITMENT (CASE STUDY AT PT. PERTAMINA MANADO)

  Lestari Pratiwi Pasaribu

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• ANALYZING THE INFLUENCE OF ATTITUDE TOWARDS SPONSOR AND SPONSORSHIP AWARENESS TO PURCHASE INTENTION IN MANADO (CASE STUDY: MOTOGP)

  Christin Rondonuwu

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• THE INFLUENCE OF PERSONALITY, LIFESTYLE, MONEY ATTITUDE ON CUSTOMER PURCHASE DECISION (CASE STUDY: MANADO GRAND PALACE CONVENTION HALL)

  Claudia Angelita Kowel

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• THE INFLUENCE OF DIRECT MARKETING AND ADVERTISING TOWARD CUSTOMER PURCHASE INTENTION IN APPLYING CONSUMER LOAN FOR GOVERNMENT EMPLOYEES AT PT.BANK SULUT AMURANG BRANCH

  Nadia Rawung

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• ANALYZING FINANCIAL PERFORMANCE IN PT. BANK MANDIRI (PERSERO) TBK

  Sri Wahyuni Anggraini Kamal

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• ANALYSING THE EFFECT OF RETURN ON EQUITY, RETURN ON ASSETS AND EARNINGS PER SHARE TOWARD SHARE PRICE: AN EMPERICAL STUDY OF FOOD AND BEVERAGE COMPANIES LISTED ON INDONESIA STOCK EXCHANGE

  Ursula Tamuntuan

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• ANALYSIS OF ADVERTISEMENT TOOLS FOR MARKETING TOWARDS CUSTOMER BUYING BEHAVIOR FROM TELKOMSEL IN MANADO

  Yunita Moromba

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• THE IMPACT OF LEADERSHIP STYLE, WORK MOTIVATION, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE (BANK BNI KAWANGKOAN BRANCH)

  Stifan Langi

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• THE IMPACT OF CONSUMER ATTITUDE AND BRAND EQUITY TOWARD GREEN PURCHASE INTENTION FOR THE GREEN PRODUCT COSMETIC ON SARI AYU MARTHA TILAAR

  Sysilia Maradesa

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