Cahyana ., Candova, Grace Adonia Josefina Rumagit, Leonardus Ricky Rengkung


The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December
2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentally
sampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*


Satisfaction, Consumer, Sang Pisang, Likert Scale

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DOI: https://doi.org/10.35791/agrsosek.15.1.2019.23376


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