TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO

Authors

  • Cahyana ., Candova
  • Grace Adonia Josefina Rumagit
  • Leonardus Ricky Rengkung

DOI:

https://doi.org/10.35791/agrsosek.15.1.2019.23376

Keywords:

Satisfaction, Consumer, Sang Pisang, Likert Scale

Abstract

The objective of this research is to determine the level of customer satisfaction “Sang pisang†to products, the price of, place, promotion and services. This research is conducted from November to December
2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentally
sampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang†measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang†Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*

References

Ali, H dan Lilik Purwandi. (2017). Millennial Nusantara Pahami Karakternya, Rebut Simpatinya. Penerbit PT Gramedia

Pustaka Utama. Jakarta.

Pianto, D dan Ikasari, H. 2009. Pengaruh Bauran Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Gading Asri Cottage & Resto. Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Jurnal.

Rinawati, W. 2008. Kepuasan Konsumen Terhadap Produk dan Layanan Makanan Restoran “Student Cornerâ€. Fakultas Teknik Universitas Negeri Yogyakarta. Jurnal. Vol. 17 No. 1, Mei 2008.

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Published

2019-07-04

How to Cite

Candova, C. ., Rumagit, G. A. J., & Rengkung, L. R. (2019). TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO. AGRI-SOSIOEKONOMI, 15(1), 109–116. https://doi.org/10.35791/agrsosek.15.1.2019.23376

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Section

Articles