ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN BIJI PALA DI DESA BELENGANG KECAMATAN MANGANITU KABUPATEN KEPULAUAN SANGIHE

Authors

  • Marfanuel ., Takasihaeng Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Leonardus Ricky Rengkung Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado
  • Tommy Ferdy Lolowang Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.35791/agrsosek.18.1.2022.39022

Keywords:

marketing channel, margin, farmer, trader, nutmeg

Abstract

This study aims to analyze the form of marketing channels and marketing margins of nutmeg in Belengang Village, Manganitu District, Sangihe Islands Regency. The data used in this study are primary and secondary data. Sampling of farmers is done by simple random sampling method and for traders as marketing institutions using the snowball sampling method. The number of farmer samples obtained were 30 farmers. The data is presented in tabular form and analyzed descriptively. The results show that there are 3 forms of marketing channels which are divided into 5 marketing channels: (1) marketing channel level 1: farmers - traders in Tanjung Lelepu district - exporters, (2) marketing channels at 2 levels: farmers - traders in the central district of Tahuna City – traders in the province of Manado City – exporters (b) farmers – traders in Pasar Tamako sub-district – traders in Tanjung Lelepu district – exporters, (3) 3 level marketing channels: (a) farmers – traders in Belengang village – collectors traders in the city center district Tahuna – traders in the province of Manado City – exporters (b) farmers – traders in Pasar Lebo sub-district – traders in the central district of Tahuna City – traders in the province of Manado City – exporters. The highest marketing margin is in marketing channel I with a total margin of Rp 40.800/Kg.

Author Biographies

Marfanuel ., Takasihaeng, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Final-year students at the Agribusiness Study Program,Department of Social Economics,  Faculty of Agriculture, Sam Ratulangi University, Manado

Leonardus Ricky Rengkung, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Tommy Ferdy Lolowang, Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

Researcher, Lecturer at Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

References

BPS, 2017. Produksi tanaman perkebunan menurut kecamatan dan jenis tanaman di Kabupaten Kepulauan Sangihe. Badan Pusat Statistik Kabupaten Kepulauan Sangihe. Tahuna.

CNN. 2021. Sulut ekspor biji pala Rp. 2 M ke Singapura dan Belanda. https://www.cnnindonesia.com/ekonomi/20210111191953-92-592341/sulut-ekspor-biji-pala-rp2-m-ke-singapura-dan-belanda. 5 Juli 2021.

Ditjenbun Pertanian. 2020. Peluang ekspor perkebunan masih bertahan. http://ditjenbun.pertanian.go.id/2020/. 29 Juni 2021.

Jumiati, Elly, dkk. 2013. Analisis saluran pemasaran dan marjin pemasaran kelapa dalam di daerah perbatasan Kalimantan Timur. Jurnal Agrifor, 12(1): 2.

Rahayu, E, S. 2010. Aplikasi tipologi klassen pada strategi pengembangan subsektor pertanian tanaman pangan di Kabupaten Boyolali. Journal of Rural and Development, 1(2):106.

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Published

2022-01-28

How to Cite

Takasihaeng, M. ., Rengkung, L. R., & Lolowang, T. F. (2022). ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN BIJI PALA DI DESA BELENGANG KECAMATAN MANGANITU KABUPATEN KEPULAUAN SANGIHE. AGRI-SOSIOEKONOMI, 18(1), 205–218. https://doi.org/10.35791/agrsosek.18.1.2022.39022

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Articles