STRATEGI IMPLEMENTASI PROGRAM EKOWISATA DI KOTA MANADO

Abstract

The implementation of the regional autonomy law in force since 1999, actually had the basic
concept based on potential, preferences, and the aspirations of a democratic secarah area with include the
role of the local community. one of the potential development and natural resource conservation through
ecotourism which is a form of tourism that very closely with the principles of conservation, even in the
development strategy of ecotourism is also using the strategy of conservation, ecotourism is thus very precise
and berdayaguna in maintaining the integrity and authenticity of the ecosystems in the area. Therefore,
who became the Program's Implementation Strategy is the research of ecotourism in the city of Manado.
This research uses Qualitative Research Methods using SWOT analysis. Analysis of internal
factors of yield factors of strength and weakness. Strength (Strenghts). the potential Natural tourist
destinations, training or training for the improvement of HUMAN RESOURCES, Event or activity sector
of tourism, the presence of public awareness related to tourism, and the creation of access roads to the
tourist destinations. Factors of weakness (Weakness), namely the lack of budget, lack of capital/human
resources expert at bidannya, Less the maximum transport facilities and infrastructure, the presence of
beach reclamation in the Bay of manado, the lack of a Government policy or regulation that sustain
programs of ecotourism. External factors the factors generating opportunities and threats. A factor of
opportunity (Opportunities) that the development of information and technology, the growth of hotels and
inns, and the presence of investment from outside. Factor threats (Threats), namely the existence of tourist
destinations elsewhere, Adanaya negative issues in the city of Manado, and the existence of a natural
disaster.
Based on the SWOT analysis, the set of six strategies, namely: increase in the productivity of the
tourism sector, increased promotion and competitiveness of the tourism sector, the development potential of
the natural tourist destinations and the improvement of the management of access to information, open
space cooperation with investors, create a policy that supports the implementation of development in the
field of tourism, human resources and recruiting experts in the field of tourism development.
Keywords: implementation strategies of ecotourism in Manado city, the SWOT.