ANALISIS STRATEGI PEMASARAN PADA HOTEL GRAN PURI MANADO

Abstract

Increasingly competitive competition in the hotel world also triggers competition in offering
every facility and product available in each hotel in order to increase sales. Gran Puri Manado Hotel uses
a marketing mix to support its marketing strategy. This study aims to analyze the marketing strategy
carried out by the Gran Puri Manado Hotel in increasing sales. Promotional activities include coupons,
discounts, samples and contests. in increasing sales of the Gran Puri Manado Hotel.
This research uses a qualitative method, which is a case study that produces descriptive data that
is set forth in words. The interview technique was carried out by conducting a direct visit to conduct a
personal interview with the Gran Puri Manado Hotel and equipped with the data obtained. Which the
company can develop, maintain, and improve product quality so that people continue to believe in the
products and facilities provided.
Keywords: Marketing Strategy, Marketing Mix, Marketing Services