IMPLEMENTING CHURCH MARKETING IN ATTRACTING CHURCH PARTICIPANTS (STUDY CASE: GROW CENTER MANADO)

Abstract

Abstract: Church Marketing is one of the strategies of the church in attracting church participants with marketing tools. Church participation is one of the purposes a church may set and is supported by some factors. Church participation can be seen from its congregation’s involvement in church activity. Marketing promotion or promotional marketing is a set of activities to share knowledge about a particular brand, product, or service with as many people as possible with the aim of increasing brand awareness and sales. The goal of promotions is to present your product, increase demand, and differentiate it. So, promotion is the basic element of marketing. The researcher conducted this research in implementing church marketing attracting church participation. This study uses a qualitative method with an exploratory approach. Meanwhile, an in-depth interview is used to collect the data among the respondents which are Grow Center Manado participants. The findings of this research show that Grow Center Manado participates in many aspects rapidly and significantly such as church growth, increasing number of service attendance, and committed volunteers. From the results, it is recommended for Grow Center Manado to keep up with its service standard and equip the leaders, workers, and volunteers through Grow Center Manado programs.

Keywords: church marketing, church participants