AN ANALYSIS OF EMOTIONAL INTELLIGENCE ON SALESPERSON’S PERFORMANCE AT PT.HASRAT ABADI TENDEAN MANADO

Abstract

Emotional Intelligence is the power behind the throne of intellectual ability. Emotional Intelligence is an ability to understand emotions in ourselves and others and to use that understanding to manage relationship effectively. Emotional Intelligence demonstrated in the ways in which people deal with affect, for example, by knowing when a negative emotion is about to cause problems and being able to control that emotion so that it doesn’t become disruptive. The aim of this study is to know the effect of Emotional Intelligence on Salesperson’s Performance at PT Hasjrat Abadi Tendean.  To achieve these objectives the researcher got information from 15 informants which is the salesperson and this research using qualitative study which is in-depth interview and uses purposive sampling sampling. The results showed the emotional intelligence have a significant effect to the salesperson’s performance as the employees at PT. Hasjrat Abadi Tendean,  Emotional Intelligence  can affect the employees behavior to work with a fully commitment. The effect also can help the employees to define their ability and skills not only the emotional. Through the emotional intelligence the salesperson as the employee understand well about the skills and responsibility and have a high awareness to understand their skills, and to achieve the goals and target of the job, they have to implemented all the skills by keep learning and keep improving themselves and finish their work well and wisely.

Keywords: emotional intelligence, salesperson performance