CONSUMER BUYING DECISION OF CAR WASH SERVICE DURING COVID-19 PANDEMIC CASE STUDY: CAR WASH TUGU KACANG KAWANGKOAN.

Abstract

The phenomenon regarding the pandemic shows a before and after effect which needed to be taken into consideration regarding the research. The current condition is highly associated with the consumer decision making during the pandemic era; there are determinants that needed to be taking into account in order to find the current situation of people that want to use car wash service. The purpose of this study is to find out how the company set up the car wash service toward the intent of Consumer Buying Decision. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The service quality of car wash eventually play part for customer buying decision. It can be seen that service quality is closely related because it talks about the quality of service or products that will be received by the customers. The service is expected to maintain the current quality of service and keep on maintaining the implementation of health protocol, it can boost the trust from the customers toward the service given by the car wash and also retaining good number of customers as well.