FACEBOOK MARKETPLACE IMPACT ON THE IMPROVEMENT OF FURNITURE MSMES IN TOULIANG OKI VILLAGE

Abstract

Facebook Marketplace is a feature created by Facebook to facilitate Facebook users who are also business people to promote their business and interact with customers who are also Facebook users. The objective of this research is to find out the impact of Facebook Marketplace as a marketing channel on the improvement of the MSMEs in furniture industry at Touliang Oki village. This research used Qualitative method with purposive sampling and took 10 MSMEs owner as the respondent, in order to know the impact of using Facebook Marketplace as their marketing channel on the improvement of their business. The result of this research is Facebook Marketplace as a marketing channel affect on build customer relationship, create brand awareness, influence purchasing decision and increasing sales. And based on the results, recommendation for the MSMEs who wants to improve their business especially in the term of marketing, jump into social media marketing is a good decision.