THE INFLUENCE OF SERVICE QUALITY TOWARD CONSUMERS SATISFACTION AT KOPIBOXX KLEAK MANADO

Abstract

Abstract: Coffee shops have many benefits for various types of consumers. Consumers use coffee shops for their own benefit. Various types of consumers make business competition something that must be considered for entrepreneurs in running and maintaining their business. Every business has its own competition, so this makes the company must have a strategy to be able to excel in the competition. Companies must know how to keep their customers from turning to their competitors. Especially in the coffee shop business, which is currently booming in Indonesia. The objectives of this study are To Know the Service Quality on Consumers Satisfaction at Kopiboxx Kleak Manado. The analytical method used is simple linear regression. Based on the results of the analysis and discussion using simple linear regression and classical assumption test, it is concluded that the results of hypothesis testing are found that partially Service Quality has a significant effect on Consumers Satisfaction. For Kopiboxx Kleak Manado to maintain and improve the quality of its service again so that it will make its consumers more satisfied and make them more comfortable being at Kopiboxx Kleak Manado.