THE INFLUENCE OF WORK ENVIRONMENT AND LEADERSHIP STYLE ON EMPLOYEE LOYALTY AT RUMAH KOPI SARINA KAWANGKOAN

Abstract

An employee is a term for workers and managers working for a company, organization or community. These people are the staff of the organization. Rumah Kopi Sarina become one of the most famous and the oldest coffee shop in Minahasa. Not only because of a loyal customer, but also a loyal employee. Employees with a high level of loyalty are essential for the progress of the company. Loyalty is a mental attitude of employees who are shown to the existence of the company so that employees will remain in the company, even though the company is developing or not. Employee loyalty can be affected by so many factors, include work environment and leadership style. The purpose of this study is to know the simultaneous and partial influence of work environment and leadership style on employee loyalty at Rumah Kopi Sarina Kawangkoan. This research used multiple regression analysis with sample of 60 respondents which are all the employees at Rumah Kopi Sarina Kawangkoan. The result shows that work environment and leadership style are simultaneously and partially influence employee loyalty. Based on the result, as the strongest variable in this research that influence the employee loyalty, it’s mean that leadership plays a critical role in boosting the employee loyalty and they were comfortable with a particular leadership style at Rumah Kopi Sarina Kawangkoan, so it’s better to keep those type of leadership style at workplace. Rumah Kopi Sarina Kawangkoan also have to think about raise the salary for the employee because some of them think that they don't have a proper salary (according to Upah Minimum Regional). As the lowest influenced sub-variable of work environment, Rumah Kopi Sarina can give a more bonus that can increased the employee morale.