THE INFLUENCE OF BRAND IMAGE AND CUSOMER PERCEIVED VALUE TOWARDS CUSTOMER LOYALTY AT DREAMS ORGANIZER

Talitha Athalia Lumi, Maryam Mangantar, Shinta C. J. Wangke

Abstract


There are several businesses that are currently hype in Indonesia, one of them is a business in the creative and entertainment industry, namely the Event Organizer, and the role of event organizers is quite important for some people. This research aims to determine the influence of brand image and customer perceived value at Dreams Organizer in Manado. This is an associative research with 100 people as respondents if the total population 1047 clients of Dreams Organizer who use their services repeatedly. The sampling technique is Non Probability Sampling or Purposive Sampling and using questionnaire for collecting the data. The result of this research indicate that; brand image and customer perceived value simultaneously has positive and significant effect toward the customer loyalty at Dreams Organizer

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DOI: https://doi.org/10.35794/emba.v10i1.40133

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