The Impact of Green Human Resource Management on Employee Performance

Abstract

Green Human Resource Management refers to a set of HRM practices that organizations adopt to improve employee green performance. Whilte the negative impact on the process of business production and human carbon footprint require company to adopt strategic movement and practice of sustainable business through Green HRM. The research focuses upon the various Green HR practices pursued by the coffee shop largest company in the world. It explains the simplified meaning of Green HRM. The research approach is using quantitative approach, extracted four mains of Green HRM practices used in company from literature, review, and journals provided. The identified practices were green recruitment, green development, green performance appraisal, and green reward. However, the study sample is all the employee of Starbucks Coffee in Manado city. The questionnaire was distributed to four Starbucks Coffee branches in Manado City within August to July 2020. Using ten-point Likert-type scale, these extracted practices were evaluated to find out which Green HRM indicators impact the employee performance best. The study found that the implementation of the Green HRM indicators such as green recruitment, green development, and green reward impact the employee performance in Starbucks Coffee in Manado city. This study recommends other researchers to examine other Green HRM indicators that might affect employee performance with a variety of other variables related to the application of green HRM concepts