Analysis of Creativity and Innovation in Entrepreneurial Behavior of Culinary Business in Manado (Case Study : Kawasan Megamas)

Abstract

This study aims to determine entrepreneurial creativity and innovation and to determine the effect on entrepreneurial behavior. The research method is a qualitative method with research subjects totaling 7 informants who are owners of culinary business entrepreneurs.Data collection techniques are observation and in-depth interviews.Based on the results of the study, that not all entrepreneurs have creativity and also not all entrepreneurs innovate their products so that it affects entrepreneurial behavior and there is a decrease in culinary business visitors which affects income.