PERILAKU SALES PROMOTION GIRL (SPG) DI KOTA MANADO

Abstract

The development of the trade and services sectors in general need worker’s skill
middle class will but requires carefulness and agility high. Characteristic of
labor this is considered appropriate is female workers. Demand for female
workers continue to grow along with the occurrence of growth in the services
sector trade and shopping centers large scale and need workers bulk such as
supermarkets and mall of existing in the area of trading center all the way of a
Boulevard Manado City.
Approach that is used in this research was a qualitative approach which is a
procedure research that yields the data in the form of descriptive writing and of
observable behavior off the subject itself.
Based on the results of research that social behavior that occurs in sales
promotion girl (SPG) not only seen during working hours but outside of working
hours is also an influence to the image of a profession and company who
recruited SPG. To be a sales promotion girl, a woman do not need the level of,
education the main thing that needed is a form of physical well-proportioned
and a beautiful face, in addition in a profession SPG there are several
opportunities which is one reason women to choose this profession, that
opportunity among other: to meet the needs, earn a living, to self existence,
increase skills self, can communicate with others, can understand the
characteristics of another person, it could add insight, can increase network
relation which is broad, as a springboard for other job, can get business
opportunities, and the employment opportunities in various fields.

Keyword: sales, behavior, woman