ANALYZING THE EFFECT OF WORD OF MOUTH AND CONSUMER ATTITUDE ON PURCHASE INTENTION AT SILOAM HOSPITAL MANADO

Jessica Priscilla Solang

Abstract


The main objective of this study is to analyze the effect of word of mouth and consumer attitude on purchase intention of Siloam Hospital Manado.  Multiple regression analysis is the tool of this research.  The data were collected from 100 respondents which are Siloam Hospital Manado’s consumers.  The result indicated that word of mouth and consumer attitude have positive significant influence on purchase intention of Siloam Hospital Manado.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.