IKLAN PRODUK KECANTIKAN DALAM MAJALAH ELLE

Abstract

ABSTRACT
 This research aims at identifying and classifying the kinds of signs and to
analyze the meaning and the messages that are found on beauty product advertisements
in Elle magazine October 2016 edition. In identifying the kinds of signs in the
advertisements, this research uses Peirce’s theory of sign classification that divides
signs into three types based on its object, namely index, icon and symbol. In analyzing
the meaning of signs and the messages in the advertisements, this research uses Barthes’
theory that identifies types of messages found in illustrated advertisements, namely
linguistic messages, uncoded iconic message and coded iconic message in
advertisement in finding the meaning and the messages delivered in the advertisements.
 The result of this research shows that there are 20 icons, 20 indexes and 8
symbols found in the advertisements, and also each advertisements brings persuasive
messages and meanings in order to attract readers.
Keywords: sign classification, message in advertisement, beauty product advertisments