IPTEKS PERHITUNGAN COSTUMER LIFETIME VALUE

Hans Lohonauman

Abstract


Everyone has a goal to make high profitsin business,. Therefore, every entrepreneur requires value that need to be maintained. This value gives a good attitude to the customers to build a long-term relationship. One of the factors that determine the success of a business is the customers. Customer lifetime value should be noticed by the entrepreneur since it becomes a ways to measure customer's profitability, to analyze marketing, and it is also can be used to create a mindset in running a business. Customer Lifetime Value (CLV) also can create the customer loyalty which can impact for profitability.

Keywords


customer lifetime value; loyalty; profitability

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References


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DOI: https://doi.org/10.32400/jiam.4.1.2020.29236

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