ANALISIS PERUBAHAN PENDAPATAN PEDAGANG MASKER ECERAN AKIBAT PANDEMI COVID-19

Evita M. C. Putri, Aron Karolina Bangun, Afiansyah Makalalag, Novi Swandari Budiarso

Abstract


Covid-19 really makes the world feel a crisis in all things, namely the economy, education, health, and many more. However, Covid-19 has made the demand for masks greatly increased from before the existence of Covid-19. Because every human being needs a mask to prevent being exposed to the Covid-19 virus, so that retail mask traders are also affected. We take an example for retail mask traders in the Pinasungkulan market, Karombasan, Manado City. We interviewed 22 respondents who work as mask retailers. We questioned the income before and after the Covid-19 pandemic, as well as the prices of the types of masks before and after the Covid-19 pandemic.


Keywords


income; changes in profit; price; Covid-19

Full Text:

PDF

References


Darmayanti, N., Mildawati, T., & Susilowati, F. D. (2020). Dampak Covid-19 terhadap perubahan harga dan return saham. Ekuitas, 4(4), 462-480. https://doi.org/10.24034/j25485024.y2020.v4.i4.4624

Dess, G. G., McNamara, G., Eisner, A. B., Lee, S., & Sauerwald, S. (2021). Strategic management: Text and cases, 10th Edition. New York: McGraw-Hill Education.

Febriyanti, G. (2020). Dampak pandemi Covid-19 terhadap harga saham dan aktivitas volume perdagangan (Studi kasus saham LQ-45 di Bursa Efek Indonesia). Indonesia Accounting Journal, 2(2), 204-214. https://doi.org/10.32400/iaj.30579

Garrison, R. H., Noreen, E. W., & Brewer, P. C. (2018). Managerial accounting, 16th Edition. New York: McGraw-Hill Education.

Green, M. C., & Keegan, W. J. (2020). Global marketing, 10th Edition, Global Edition. United Kingdom: Pearson Education Limited.

Haryanto. (2020). Dampak Covid-19 terhadap Pergerakan Nilai Tukar Rupiah dan Indeks Harga Saham Gabungan (IHSG). Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(2), 151-165. https://doi.org/10.36574/jpp.v4i2.114

Juliannisa, I., Triwahyuningtyas, N., & Roswita, C. (2021). Dampak Covid terhadap perekonomian secara makro. Widya Manajemen, 3(1), 1-14. https://doi.org/10.32795/widyamanajemen.v3i1.1098

Kotler, P., & Armstrong, G. (2016). Principles of marketing, 16th Edition, Global Edition. England: Pearson Education Limited.

Mankiw, N. G. (2021). Principles of economics, 9th Edition. Boston: Cengage Learning, Inc.

Nasution, D. A. D., Erlina, & Muda, I. (2020). Dampak pandemi COVID-19 terhadap perekonomian Indonesia. Jurnal Benefita, 5(2), 212-224. https://doi.org/10.22216/jbe.v5i2.5313

Simamora, B. (2003). Memenangkan pasar dengan pemasaran efektif dan profitabel. Jakarta: PT. Gramedia Pustaka Utama.

Stice, J. D., & Stice, E. K. (2014). Intermediate accounting, 19th Edition. United States: Cengage Learning

Tarigan, R. (2005). Ekonomi regional: Teori dan aplikasi. Jakarta: PT Bumi Aksara.

Weygandt, J. J., Kimmel, P. D., & Kieso, D. E. (2015). Financial accounting: IFRS Edition, 3rd Edition. United States: John Wiley & Sons, Inc.

Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2009). Kewirausahaan dan manajemen usaha kecil, Edisi 5. Jakarta: Salemba Empat.




DOI: https://doi.org/10.32400/jiam.5.1.2021.34691

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.