STRATEGI PENGEMBANGAN EKOWISATA MANGROVE DESA BULU CINDEA KABUPATEN PANGKEP SULAWESI SELATAN

Abstract

The purpose of this research is to formulate a strategy for developing mangrove ecotourism in
Bulu Cindea Village, Maros Regency. The sampling method used in this research is the accidental sampling
method. Interviews were conducted on 37 visitors or tourists. Data analysis was carried out using the
SWOT method with descriptive qualitative and quantitative descriptive, the results of the identification of
potential natural resources in the form of flora and fauna were described to find out tourist attraction
objects that could be developed. In analyzing visitor perception data, the analysis used is by using a Likert
scale. Based on the results of the SWOT analysis, the strength factors include, the type of mangrove
ecosystem, has beauty, attractiveness in the form of mangrove species and attractiveness in the form of a
wooden bridge (log track) and the opportunity factor where the high motivation of visitors to enjoy the
sunset on mangrove ecotourism, the high motivation of the end to walk the bridge wood, high visitor
motivation to see mangroves and accessibility in the form of asphalt roads to mangrove ecotourism areas.