Pengaruh Promosi terhadap Peningkatan Penjualan Beauty Consultant PT. Orindo Alam Ayu (ORIFLAME)

Abstract

The purpose of this study is to determine whether sales promotion has an effect on the increase in beauty consultant PT. Orindo Alam Ayu Sales. Promotion applied at PT. Orindo Alam Ayu Oriflame uses six indicators namely; advertising, personal selling, public relations, publicity, sales promotion, and word of mouth promotion. This research is quantitative method research using a simple regression analysis method. Data collection techniques in the form of primary and secondary data using a questionnaire given to 96 respondents. Based on the results of simple regression analysis showed that the promotion proved to affect the increase in sales of PT. Orindo Alam Ayu Oriflame, the validity test results show that the calculated r-value is greater than r table (2.202) 0. so that all questions for the promotion and sales variable are valid, the reliability test shows the Cronbach’s Alpha value of the Promotion variable is 0.606 0.60 so that it can be said, t-test results show the sig value of the promotion is 0,000 < 0.05 and also the value of 5.928 is greater than the value of 1.9825. Than is rejected and accepted, which means that the promotion has a significant effect on increasing sales.