PARIWISATA BERBASIS EKONOMI KREATIF DI KOTA TOMOHON

Abstract

ABSTRAK

Ekonomi ikreatif iadalah isuatu ikreativitas ikarena imenghasilkan isuatu iproduk iyang ikreatif idan iinovatif iberbasis ikearifan ilokal. iEkonomi ikreatif iyang iditeliti idalam ipenelitian iini iadalah iekonomi ikreatif idi isektor iarsitektur, ikriya, idesain iproduk, idan ikuliner. iKota iTomohon iadalah isalah isatu ikota iyang iberada idi iProvinsi iSulawesi iUtara iyang imemiliki iberagam ipotensi ipariwisata iekonomi ikreatif, ikeunikan idan ikearifan ibudaya ilokal isehingga idipilih isebagai itempat ipelaksanaan iprogram iinovatif idan ikreatif iyang idi iselenggarakan ioleh iBadan iEkonomi iKreatif isebagai ikomitmen iPemerintah iterhadap iEkonomi iKreatif. iPenelitian iini ibertujuan iuntuk imengidentifikasi ijenis idan imenganalisis ipotensi ipariwisata iberbasis iekonomi ikreatif idi iKota iTomohon. iMetode ipenelitian iyang idipakai iadalah imetode ipenelitan iDeskriptif ikualitatif. iMetode ipengumpulan idatanya iadalah iwawancara idengan ibeberapa istakeholder, iobservasi, idan idokumentasi. iTeknik ianalisis idata iyang idigunakan iadalah ireduksi idata, ipenyajian idata, iverifikasi iatau ipenyimpulan idata, ianalisis iSWOT. iHasil idari ipenelitian iini imenunjukan ibahwa isetiap ipengembangan isektor iekonomi ikreatif idi iKota iTomohon imemerlukan i iadanya ikerja isama iantara ipengelola idengan imasyarakat isekitar idan ipihak-pihak iterkait idalam iproses ipengembangan iwisata ikreatif iKota iTomohon, iserta imengoptimalkan ipotensi iwisata ikreatif iyang idimiliki idengan imemanfaatkan idukungan iyang idiberi ioleh ipemerintah.

ABSTRACT

Creative economy is creativity because it produces a creative and innovative product based on local wisdom. The creative economy studied in this study is the creative economy in the architectural, craft, product design, and culinary sectors. Tomohon City is one of the cities in North Sulawesi Province which has a variety of creative economic tourism potential, uniqueness and local cultural wisdom so that it was chosen as a place for implementing innovative and creative programs organized by the Creative Economy Agency as a Government commitment to the Creative Economy. This study aims to identify and analyze creative economy-based tourism in Tomohon City. The research method used is a qualitative research method using a descriptive approach. Data collection methods are interviews with several stakeholders, observation, and documentation. Data analysis techniques used are data reduction, data presentation, verification or data inference, SWOT analysis. In general, the strategy from the results of this study shows that every development of the creative economy sector in Tomohon City requires cooperation between managers and the surrounding community and related parties in the process of developing Tomohon City creative tourism, as well as optimizing the potential of creative tourism owned by utilizing support provided by the government.

Keywords: Creative Economy, Tourism, SWOT.