PENGARUH HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PADA KFC MEGA

Abstract

Marketing management is a series of processes of analysis, planning, implementation, and
supervision and control of a marketing activity where the aim is to achieve company targets
effectively and efficiently. Philip Kotler (1980) According to, marketing management is the
process of analyzing, planning, implementing, and controlling programs. a program that
aims to create an exchange with the intended market with a view to achieving company goals,
a Marketing Mix is a collection of several variables that a company has used to influence
consumer responses. Some of these variables include; Prices, Promotions and Places That
Affect Food Purchasing Decisions at KFC Mega Mall Manado