PENGARUH PROMOSI OLEH HARIAN PAGI TRIBUN MANADO TERHADAP MINAT BELI MASYARAKAT DI KOTA MANADO

Abstract

Globalization era progressively need more attention especially in face of progress of technology and science which go forward according to progress of epoch. Daily of Morning Tribune of Manado is one of the company which active in journalistic which stay in emulation, but there are daily possibility Also Tribune morning of Manado natural of degradation of sale, because more and more company him which active in journalistic having quality and quality which much the same to Dailyly Morning Tribune of manado offering product at the price of more reached, so that company have to peep out stages;steps or ideas which must be taken. Promotion represent one of the important activity, because promotion represent activity of company in its effort to communicate with consumer. Existence of communications expected by there is comments of consumer of product which on the market. This comments by diffraction consumer categorized in readiness of buying that is awareness, knowledge, exasperation, preferensi, purchasing and confidence.
Keyword : Promotion, Enthusiasm Buy, Society