Penguatan Nilai Tambah Perikanan Tangkap Demersal melalui Ekonomi Kreatif pada Kelompok Perempuan Pengolah Ikan di Desa Mantehage-Buhias, Kecamatan Wori

Abstract

Abstract
Demersal fish processing in Mantehage-Buhias Village, Wori District, has considerable fisheries agribusiness potential because of the availability of fish resources and the existence of women fish-processing groups. However, small-scale processing enterprises still face limitations in capital, business management, processing technology, packaging, promotion, and marketing networks. This study aimed to analyse the strengthening of added value in demersal capture fisheries through a creative economy approach among women fish processors. A descriptive qualitative method with an evaluative-participatory approach was applied. Data were collected through preliminary surveys, field observations, interviews, group discussions, extension activities, demonstrations, instructional video sessions, and documentation. The results showed that the partner group already had experience in traditional demersal fish processing, particularly salting and drying, and used marketing arrangements based on agreed prices and production quantities with local buyers and buyers from Manado City. The main constraints included small-scale operations, dependence on specific buyers, limited packaging innovation, weak business recording, and low use of social media. Educational intervention improved group understanding of product diversification, digital promotion, packaging, and simple business management. Added value should be strengthened through the integration of simple processing technology, packaging innovation, digital marketing, group institutions, and waste management. This model is relevant for improving the bargaining position of women fish processors and supporting the sustainability of small-island fisheries agribusiness.

Keywords: added value; creative economy; demersal fish; fisheries agribusiness; women fish processors

Abstrak
Pengolahan ikan demersal di Desa Mantehage-Buhias, Kecamatan Wori, memiliki potensi agrobisnis karena ketersediaan sumber daya ikan dan keberadaan kelompok perempuan pengolah ikan. Namun, usaha pengolahan masih menghadapi keterbatasan modal, manajemen usaha, teknologi pengolahan, pengemasan, promosi, dan jejaring pemasaran. Penelitian ini bertujuan menganalisis penguatan nilai tambah perikanan tangkap demersal melalui pendekatan ekonomi kreatif pada kelompok perempuan pengolah ikan. Penelitian menggunakan metode deskriptif-kualitatif dengan pendekatan evaluatif-partisipatif. Data dikumpulkan melalui survei awal, observasi lapangan, wawancara, diskusi kelompok, penyuluhan, demonstrasi, pemutaran video pembelajaran, dan dokumentasi kegiatan. Hasil penelitian menunjukkan bahwa kelompok mitra telah memiliki pengalaman mengolah ikan demersal secara tradisional, terutama melalui pengasinan dan pengeringan, serta menerapkan pemasaran berbasis perjanjian harga dan kuantitas produksi dengan pembeli lokal dan pembeli dari Kota Manado. Permasalahan utama meliputi skala usaha kecil, ketergantungan pada pembeli tertentu, belum optimalnya pengemasan, lemahnya pencatatan usaha, dan rendahnya pemanfaatan media sosial. Intervensi edukatif meningkatkan pemahaman kelompok tentang diversifikasi produk, promosi digital, kemasan, dan manajemen usaha sederhana. Penguatan nilai tambah perlu dilakukan melalui integrasi teknologi pengolahan sederhana, inovasi kemasan, pemasaran digital, kelembagaan kelompok, dan pengelolaan limbah. Model ini relevan untuk meningkatkan posisi tawar perempuan pengolah ikan dan keberlanjutan agrobisnis perikanan pulau kecil.