THE INFLUENCES OF SERVICESCAPE, SERVICE QUALITY AND PRICE TOWARD CUSTOMER SATISFACTION AT SILOAM HOSPITALS MANADO

Abstract

Satisfaction in the service is one of the main components that must be obtained by consumers. So even with consumer perception would be of service they will receive, in addition to the price is also a consideration in determining selection entrust the handling of health problems experienced by consumers, at an affordable price allowing the public service as well as good handling and correct it before it was inaccessible by the general public. An affordable price along with a good service into one of the key companies operating in the health sector to survive and even thrive better direction. This study uses Ordinary Least Square (OLS) method of regression calculation, which showed that the three variables studied had a positive influence on customer satisfaction partially, the same thing is also shown by the test results together or simultaneously which showed the results of the test results of R Square of 0.890 numbers in which it can be concluded that 89 percent of consumer satisfaction is influenced by three independent variables examined, namely servicescape, quality of service and price while the rest influenced by other factors not examined.

Keywords: servicescape, customer satisfaction, price