IMPORTANCE AND PERFORMANCE ANALYSIS OF PACKAGING DESIGN

Abstract

In an era of growth and development of business, the business of food and soft drinks is one of the potential sectors and continues to grow. Looking for the opportunity a brand called stereo desserts try to penetrate the ice cream market in Indonesia. Stereodesserts is a brand that specializes in creating premium homemade desserts originating from Bandung using the finest materials and support go green campaign. The competitive advantage of Stereodessert is the packaging. Therefore the researcher is interested to analyze the importance and performance of Stereodessert packaging design. There are two main objectives will be particularly achieved for this research, which are: (1) To explain the importance of the Stereodesserts packaging design (2) To explain the performance of the stereo desserts packaging design To make sure that both main objectives can be totally achieved, the importance and performance analysis will be purposely utilized for the overall obtained data. Stereodessert packaging color and graphic have a very good performance, stereodessert must keep up the good work to maintain the advantages or even more innovate in the packaging color and graphic Stereodessert package size is need to be improved since this variable is have a bad performance. Stereodessert should concentrate here, size is really matter especially here in Manado, especially in food and beverage industry so Stereodessert must be experiment about the size they need to think to the size so it can improve their performance. The color and the graphic is on the right track, keep up the good work or innovate more because color could persuade the consumers to buy Stereodessert package aesthetics of the product is really important to be concerned.

Keywords: importance, performance, packaging, size