ANALYSIS THE ADOPTION OF OVO AS SMARTPHONE PAYMENT (CASE STUDY: STUDENTS AND WORKERS IN MANADO)

Abstract

Nowadays, along with globalization and technological development, more people think of effective and efficient in life, and how can they saving money or make a transaction without having to spend a lot of money and safe and easy. OVO is the answer. OVO was further spread of the present. OVO has the distinctiveness of service, their service is extremely varied. This study aims to know the process adoption of OVO as smartphone payment for students and workers who adopt OVO. This research implies qualitative research using interview toward 10 students and 10 workers. In process adoption, through 5 stages, there are Awareness, Interest and information search, Evaluation, Trial and Adoption. The results of this study is in awareness the highest answer is word of mouth in influence peoples. All the informants interested in offered promotion and used internet for more information. Also they only focus on advantages, and by their experienced, informants get discount or cashback, fast response and easy to make transaction. In adoption, they obtained according the expectations by offered. Recommendation for businesses in Manado, this new payment method can gain more profit, and for universities better to know the trends now and future researchers can used this information.

 

Keywords: e-business, consumer behavior, adoption process, smartphone payment.