THE ANALYSIS OF PRODUCT TRAITS AND INNOVATION PROCESS OF MULTI LEVEL MARKETING BUSINESS AT TALK FUSION

Abstract

Multi Level Marketing Business nowadays is rapidly growing. In recent years, there have been so many new Multi Level Marketing Business coming out with their own specific offers and products. One of the advantages of MLM Business is the contribution it makes to economic growth. It makes it possible for the national income to continuously grow. The objectives can be achieved from this research are to examine product traits and innovation process of Talk Fusion. Theories supporting research are: product traits and innovation process. The population for this research is the customers of Talk Fusion in Manado with small numbers of sample which to be taken based on demographic and characteristics differences that exist. The conclusions are: (1) there are 9 products of Talk Fusion, which are Video E-mail, Video Newsletter, Video Conferencing, Live Broadcasting, E-Subscription Form, Video Auto Responder, Video Share, Video Blog, and Fusion Wall; and (2) Talk Fusion has selected video as their innovation and it is different with the other MLM Business. Talk Fusion choose video as their innovation because they can predict in the future that all the people will mostly use video as communication channel and later on media social will be dominated by video online.

Keywords: product traits and innovation process