THE IMPLEMENTATION OF MARKETING STRATEGY IN THE FACE OF COVID19 PANDEMIC ( case study : CV. DEFOMA )

Abstract

This research was conducted to find out what marketing strategies are applied by the food and beverage company CV. DEFOMA . The purpose of this study is to see how the implementation of CV.DEFOMA's marketing strategy, especially in the pandemic era so that CV.DEFOMA continues to achieve company goals. This research is a qualitative research . The source of this research data is primary data obtained directly by observing and tracing the company, and secondary data obtained by using the interview method with the informants. the results of this study revealed that CV. DEFOMA implements an intensive marketing strategy

 

Keywords: Marketing Mix, Marketing Strategy