THE SUSTAINABILITY OF NEWLY OPEN SMALL CULINARY BUSINESS IN THE PANDEMIC COVID-19 IN MANADO

Abstract

Abstract:This study aims to analyze the sustainability of new small culinary business that operating in the era of pandemic Covid-19 in Manado. This research is using qualitative research method that explore the theories from several journals, articles, books and previous research, the type of this research is descriptive research. Population in this research are all Elements that can be respondent about the sustainability of newly open small culinary business in the pandemic covid-19 in Manado. Which are all Business owner who open their business during pandemic covid-19.The data that gathered in this research are primary data and secondary data such as; Interview and documentation. The validity and reliability of data in this research are tested by using triangulation in credibility test and the result of this research that tested to 10 informant in- depth interview it is effective to open business during pandemic of covid-19 as long as keep doing a good marketing strategy while running the business.The result of this research which is from in-depth interview with 10 informants are open the business during the pandemic in 2020 and their business still survive until now.

Keywords: Covid-19, Culinary Business, Business in pandemic covid-19