PENGARUH LIFESTYLE,INOVASI PRODUK DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW PADA RESELLER PASAR 45 MANADO

Authors

  • Vigrita Eunike Raturandang Universitas Sam Ratulangi Sam Ratulangi University

DOI:

https://doi.org/10.35794/emba.v10i2.40668

Abstract

THE EFFECT OF LIFESTYLE, PRODUCT INNOVATION, AND VIRAL MARKETING ON PURCHASE DECISIONS FOR MSGLOW SKINCARE PRODUCTS AT RESSELER MARKET 45 MANADO

Author Biography

  • Vigrita Eunike Raturandang, Universitas Sam Ratulangi Sam Ratulangi University

    Fakultas Ekonomi Dan Bisnis,Jurusan Manajemen

    Faculty of Economics and Busnieess,Management Department

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Published

2022-04-26

Issue

Vol. 10 No. 2 (2022): JE. Vol 10 No 2 (2022)

Section

Articles