THE INFLUENCE OF PERCEIVED TRAINING VALUE AND INSTITUTIONAL REPUTATION ON ENROLLMENT DECISION AT LPK TSUNAGU JAPAN INDONESIA

Abstract

Perceived training value refers to how individuals believe training will improve their job prospects, skills, and future financial security. Institutional reputation relates to how the training center is perceived in terms of credibility, the success of alumni, and employer recognition. This research investigates the influence of perceived training value and institutional reputation on enrollment decisions at LPK Tsunagu Japan Indonesia, a vocational training institution preparing Indonesian migrant workers for employment in Japan. The study highlights how prospective trainees evaluate training programs' benefits and credibility before enrolling. This study applies quantitative research methods with data collected from current students through a structured questionnaire. The findings aim to provide insights that help vocational institutions align their training offerings with labor market demands, improve marketing strategies, and enhance enrollment rates by strengthening value propositions and institutional image.

Keywords: Perceived Training Value, Institutional Reputation, Enrollment Decision