THE INFLUENCE OF PERCEIVED VALUE AND PERCEIVED EASE OF USE ON INTENTION TO USE OF WONDR APPLICATION BY BNI AMONG GEN Z CUSTOMERS IN MANADO

Abstract

This study aims to analyze the influence of perceived value and perceived ease of use on the intention to use the Wondr application by BNI among Generation Z costumers in Manado. Wondr is a digital innovation developed by BNI in the field of mobile banking, designed to provide greater convenience and added value for its users, especially Gen Z, who dominates digital banking users. This research uses a quantitative approach, with data collected through questionnaires distributed to Gen Z respondents who have used the Wondr application. The data were analyzed using multiple linear regression. The results show that both perceived value and perceived ease of use have a significant influence both partially and simultaneously on the intention to use. These findings highlight the importance of perceived value and ease of use in shaping the intention to use mobile banking among younger generations.

Keywords: Perceived Value, Ease Of Use, Intention To Use, Mobile Banking