EMPLOYEE JOB SATISFACTION BASED ON HERZBERG'S TWO-FACTOR THEORY: A CASE STUDY AT BREATH PILATES MANADO

Abstract

This study aims to identify and analyze employee job satisfaction based on Frederick Herzberg’s Two-Factor Theory (Hygiene Factors and Motivator Factors) at Breath Pilates Manado. As a premier fitness and wellness facility specializing in Pilates, the quality of services heavily relies on its human resources. Primary data were gathered through in-depth interviews with 6 key informants, including the studio owner, manager, finance staff, administrator, and instructors, complemented by non-participant observation and documentation. The results indicate that Hygiene Factors (Extrinsic) play a crucial role in preventing job dissatisfaction. Fair and timely salary distribution provides financial security and appreciation; flexible and supportive company policies foster a win-win solution for both management and staff; a clean, air-conditioned physical work environment enhances productivity; harmonious interpersonal relationships treat coworkers as a second family; and a combined democratic-delegative supervision style establishes strong organizational trust. Concurrently, Motivator Factors (Intrinsic) actively drive professional fulfillment and true job satisfaction. Employees derive deep pride from their achievements in accelerating client recovery and physical improvements; supervisor recognition boosts enthusiasm; delegated responsibilities foster autonomy; and continuous training and certification programs stimulate personal and career growth. The study concludes that balancing both hygiene and motivator factors is essential for maintaining high employee retention, service quality, and organizational success in the boutique wellness industry.

Keywords: Herzberg's Two-Factor Theory, Job Satisfaction, Hygiene Factors, Motivator Factors, Breath Pilates Manado.