FEASIBILITY ANALYSIS OF INVESTMENT AT CV. MAJESTY IN KOTAMOBAGU

Abstract

Companies always want maximum profit from its efforts, this is should be done to maintain the stability of the company and avoid bankruptcy. One way used by the company is to increase investment, the higher the level of profit (return) is signaled by the investor. The purpose of this study was to determine whether or not the investment business conducted by CV. Majesty. The data used in this study are primary data mean data from company financial statements obtained directly from the company. The analytical method used is descriptive analysis consisting of analysis of aspects of feasibility studies and investment. Appraisal method results showed that out of a feasibility study covering aspects of market and marketing aspects, technical aspects and technological production, management and human resources, aspects law and legality, financial and economic aspects; as well as by investment appraisal methods that include ARR, PBP, NPV, IRR and PI also showed that the conditions of CV. Majesty at this moment feasible to develop their business. Based on the result companies should implement business development, retain existing customers, and should pay more attention to the costs incurred in order to profit from the company will be able to rise.

Keywords:  investment feasibility, ARR, PBP, NPV, IRR and PI