Lontoh, Sharon, Universitas Sam Ratulangi, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3 - Articles
THE INFLUENCE OF WORD OF MOUTH AND PRICE PERSPECTIVE ON CUSTOMER PURCHASE INTENTION. A CASE STUDY OF “INDRIVE” USERS OF FACULTY OF ECONOMICS AND BUSINESS STUDENTS
Abstract pdf