Jacques, Matthew Whampy Limpele, University of Sam Ratulangi Manado, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 462 - 581 - Articles
  THE EFFECT OF BRAND EQUITY ON PRICE PREMIUM OF APPLE IPHONE
  Abstract  PDF