Mumu, Richard Laurenz, University of Sam Ratulangi Manado, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2016): JE Vol.4 No.1 (2016) Hal. 1221-1335 - Articles
  BRAND PERSONALITY CREATION THROUGH ADVERTISING (Study KFC on Television Commercial Break)
  Abstract  PDF